FOR INSTITUTIONS
The website you’re responsible for is in the spotlight.
For organizations like yours, the website does real work. It powers things like enrolments, ticket sales, donations, digital exhibitions, and so many vital aspects of your business.
It’s always been important but now something has changed, and suddenly leadership is paying attention, a rebuild is featured prominently on a plan somewhere, budget is being allocated and expectations are being set.
You’ve heard the stories. Maybe you’ve even lived through one…
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Timelines keep stretching, budgets keep growing, and the finish line keeps moving.
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Requirements and opinions pile up, making it harder to agree on what the website actually needs.
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When the site finally launches, the same complaints that prompted the rebuild start to resurface.
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And alongside those familiar frustrations comes a whole new set of problems to work through.
This time, you want a smoother process. And a better result.
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Everyone on the same page from the beginning, with clear priorities, realistic deadlines and a stable budget.
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A smooth process with measurable progress, supported by a design and development partner you can rely on.
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A manageable workload that lets your team get things done without burning out along the way.
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A website that meets your users’ needs and gives your organization a powerful, user-friendly tool.
How does a successful website rebuild project get started?
Design and technology - what it looks like and what it’s built on - are often the first things people focus on, so their first instinct is to get people on board who can work on these things, whether that’s an agency, freelance designer or in-house design and IT teams.
But you wouldn’t build a house without a blueprint…
All of these people need clear plans and direction in order to do this work. And if you haven’t taken the time to get really clear on what is needed to meet not just your business goals, but the needs of your actual users, you can end up with an expensive, delayed, maybe beautiful, but most likely useless website.
Before you brief an agency, brief me.
I’ll help you plan for the big picture, get you up to speed on the realities of what the project is going to involve, and take you through the process of filling in the essential details designers and developers need to know in order to build the website you actually need.
Why it’s important
Scope creep and rework are the biggest budget and timeline killers in web projects, and they are both almost always the result of a lack of clarity. Take the time upfront to get clear on what your website needs to be able to do and you’ll avoid:
Rebuilding the same mistakes
Assumptions and internal bias can stop you from truly understanding what's not working on your current website. You need to hear from the people who actually use the site to avoid embedding the same problems into the new site.
Wrong-fit partners
Agencies specialize, and I bet your in-house teams do too - in CMSs and frameworks, in styles and methodologies, and in industries and regions. You want experts who specialize, but you want to ensure you select a partner who specializes in what you actually need, rather than making a selection on price, portfolio and references alone.
Neglected key stakeholders
A project like this doesn’t exist in isolation, and discovery is an opportunity to cast a wide net that brings all relevant stakeholders along for the ride. It’s one of the best ways to avoid new requirements surfacing mid-project and unhappy HIPPOs at the end.
How we can work together
Every engagement is designed specifically to meet your institution where you actually are. Some organisations need the full pre-build process of business and functional requirements gathering, while others need help making the case, or someone to lay out the roadmap for the journey ahead.
Here are some of the options for how we can work together:
Readiness Assessment
FOR:
Technical and non-technical leaders who need to know the state of play before making any moves.
WHAT YOU GET:
A current state inventory, an honest read on internal capability and stakeholder readiness, and a prioritised list of what to sort out before initiating a rebuild.
Website Discovery and Requirements
FOR:
Organizations with the foundations in place who are ready to start.
WHAT YOU GET:
I’ll meet you where you’re at and make use of any work you’ve already started, but typically includes current state analysis, internal and external stakeholder research, business and functional requirements, a prioritized development roadmap, and an RFP or detailed project brief.
Governance Strategy and Operational Planning
FOR:
Website owners who want to proactively plan for website growth and team workload, or would benefit from having senior expertise on tap.
WHAT YOU GET:
We’ll work together to co-designed yearly plans, strategy, governance and communications frameworks, conduct regular reviews and facilitate strategy workshops.
Roadmap and Business Case
FOR:
Digital leaders and website owners who need to make the case to decision-makers to secure budget and buy-in.
WHAT YOU GET:
A plain-language business case tied to your organization's broader strategic objectives for a board or executive audience, paired with a phased rebuild roadmap that shows what's needed to get there.
Who have I worked with?
Here is a selection of the organizations I have worked with on web and digital projects:
Culture and Tourism
Natural History Museum (London)
South Australian Parks and Wildlife Service
Botanic Gardens of South Australia
Public Sector and Utilities
Client experience
“Bec guided Mining Matters through every stage of our website redevelopment project with remarkable skill, professionalism, and insight. From the outset, she led thoughtful user experience and technical discovery sessions, engaging our internal team as well as external partners to uncover the needs of our audiences. Her detailed insights report provided a clear roadmap that ensured every design and functionality decision was rooted in purpose and impact.
The result is a website we are truly proud of—modern, intuitive, and reflective of who we are as an organization. It’s engaging for our audiences and easy for our team to maintain.”
Laura Clinton
Executive Director, Mining Matters
Questions
Here are some questions to help you better understand how I can help you and your organizations.
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No. I do the work that comes before — defining what needs to be built and why. I prepare you to work with designers and developers, whether they’re an agency or in-house. I don’t replace them.
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Get in touch. Depending on where you are in the process, there’s often still useful work we can do together.
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No, deliberately. I ask questions and develop requirements in a technology-agnostic way. I’ll incorporate any existing platform requirements you have, and I can help you evaluate options — but my role is to give your agency and IT teams the information they need to make those recommendations confidently.
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Generally, no. My goal is to equip you to run the agency selection process yourself. If I have a connection with an agency that might genuinely be a good fit, I can make an introduction at your request — and I’ll always disclose any relationship or arrangement.
How to get started
Get in touch and tell me about your website journey so far.